A Milford Haven resident has swapped the oil and gas industry for a more chilled out lifestyle running a new surf and coastal wear shop at Milford Waterfront.

Alistair Richardson and his wife Sally opened Salt on the Strand in Saundersfoot in 2021 and after a year of operating noticed a unit was available overlooking the marina. They knew that their products would fit in well with the waterside lifestyle and are now successfully selling popular brands such as Salt Rock, Weird Fish, Rip Curl and Billabong. They also stock a range of wetsuits, changing towels and changing robes which have been very popular this year with open water swimmers.

Alistair said “We live in Milford Haven and over the years we have watched the marina grow into a vibrant destination that we wanted to be part of.”

Salt on the Strand can be contacted on their Facebook page or on 01646 839409.